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Canon is the No. 1 shareholder in the global market for digital cameras with interchangeable lenses (for 17 years)

Canon press launch:

Canon celebrates 17th consecutive 12 months as primary shareholder within the world interchangeable lens digital digital camera market

MELVILLE, NY, March 26, 2020 – Canon USA, Inc., introduced at present that its dad or mum firm, Canon Inc., has maintained the primary market share of digital cameras with interchangeable lenses (DSLR and mirrorless cameras) for 17 consecutive years1 from 2003 to 2019.

Canon develops main parts of the imaging system
featured in its sequence of interchangeable lens EOS cameras – CMOS picture sensors,
interchangeable picture processors and lenses – in response to the essential idea "Pace,
Consolation and excessive picture high quality. "Providing a variety of merchandise – from
flagship excessive efficiency fashions that professionals belief
entry-level fashions that enable customers to take pleasure in high-quality taking pictures with
Ease of use – Canon continues to fulfill the various wants of shoppers.

On the daybreak of DSLR cameras, Canon
introduced its revolutionary EOS Digital Insurgent (EOS Kiss Digital or EOS 300D in
from different areas) in September 2003. This revolutionary digital camera, which was
at a aggressive value and featured a compact and light-weight design, captured the
share of the world market and put together the bottom for the expansion of DSLR
market. Since then, Canon has continued to launch a variety of
revolutionary merchandise, together with the skilled EOS 1D sequence and the
The EOS 5D sequence, which paved the best way for digital SLR video recording.

Canon launched new prospects for pictures
expression with the launch of the EOS R system in October 2018.
merchandise just like the EOS R full-frame mirrorless digital camera and the RF lenses that
leveraging the corporate's optical applied sciences, the brand new merchandise have
lengthen the Canon EOS system. In 2019 Canon launched a variety of products2
together with the EOS RP full-frame mirrorless digital camera in March and the EOS 90D DSLR in September.
In striving to broaden its vary, Canon has efficiently secured the quantity
a share of the world marketplace for the 17th consecutive 12 months.

Canon can be at the moment growing the EOS R5
full-frame mirrorless digital camera, outfitted with newly developed full-frame CMOS
sensor and offering high-speed steady taking pictures for nonetheless and 8K photos
video recording. The corporate can be at the moment growing seven RF lenses and
two RF lens extensions, together with the RF100-500mm F4.5-7.1 L IS USM, and plans
to publish them all through 2020. Canon will proceed to refine
its varied imaging applied sciences primarily based on its primary optical expertise,
lengthen and create a extra highly effective EOS system for DSLR and mirrorless cameras.
These improvements open new avenues of picture seize to fulfill the wants of
more and more various customers and promote the dissemination of picture and video
tradition.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a number one supplier of client, business-to-business and industrial digital imaging options in america and within the Latin American and Caribbean markets. With roughly $ 33 billion in world income, its dad or mum firm, Canon Inc. (NYSE: CAJ), ranks third amongst U.S. patents granted in 2019 † and has been named one of the crucial admired corporations on the planet. world by Fortune Journal in 2020. Canon USA is devoted to its Kyosei philosophy of social and environmental duty. To remain updated with the newest Canon information in america, subscribe to the corporate's RSS information feed by visiting www.usa.canon.com/rss and comply with us on Twitter @CanonUSA.

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Primarily based on the variety of weekly patents issued by United States Patent and Trademark
Workplace.

1 Primarily based on a Canon survey.

2 Canon launched six fashions of interchangeable lens cameras
in 2019: EOS RP (March), EOS Kiss X10 (April), EOS 90D (September), EOS M6 Mark
II (September), EOS M200 (October), EOS Ra (December).

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